The cyberthreat landscape is evolving at an unprecedented pace, driven by AI advancements and increasingly sophisticated attack tactics. As adversaries adopt automated tools and advanced evasion techniques, traditional security models are struggling to keep up. For today’s IT organizations, this shift underscores the urgent need to adopt advanced, cloud-delivered security services capable of combating these fast-moving and dynamic threats.
Attackers now leverage AI-powered tools that dramatically increase the speed, scale, and complexity of cyberattacks. These tools enable highly targeted phishing campaigns, polymorphic malware, and automated vulnerability exploitation, rendering static, signature-based defenses ineffective. Conventional approaches that rely on predefined patterns are no match for zero-day threats and adaptive attack methods.
Palo Alto Networks rises to meet these challenges with Precision AI—our proprietary AI system that harnesses rich telemetry and security-specific models to automate detection, prevention, and remediation with industry-leading accuracy. It enables real-time, context-aware threat identification and response, empowering organizations to stay ahead of sophisticated adversaries.
Our advanced Cloud-Delivered Security Services (CDSS)—Advanced Threat Prevention, Advanced WildFire® (AWF), Advanced DNS Security (ADNS), and Advanced URL Filtering (AURL)—are all powered by Precision AI® . This unified AI system combines the best of machine learning, deep learning, and generative AI to deliver high-fidelity, trusted outcomes for security teams. Together, these services provide proactive protection across the entire attack lifecycle, stopping known and unknown threats in real time, reducing false positives, and accelerating decision-making with confidence
Palo Alto Networks equips IT leaders with unmatched visibility, agility, and control—enabling them to simplify and automate operations while staying one step ahead of evolving threats. With intelligent, adaptive technology that continuously learns and adapts, organizations can mitigate risk at machine speed, secure complex environments, and maintain business continuity, even in the face of relentless cyberthreats
In a world where cyber resilience is mission-critical, Palo Alto Networks delivers the innovation that keeps you ahead of the curve. Powered by Precision AI, our technology enables organizations to outpace emerging threats, reduce risk, and maintain business continuity in today’s dynamic and unpredictable digital environment.
Excels at pattern recognition and scales well at handling large structured datasets. Requires manual feature engineering.
Automates feature learning and scales well with large vol-umes of unstructured data to achieve complex tasks and identify abstract patterns. Requires significant amount of computational resources.
Creates realistic, human-like content (e.g., text, image, and audio) and aids in data classification for training sets
When Unit 42 is called, our Incident Response team works swiftly to contain threats, investigate incidents, and restore operations. After the crisis, we partner with clients to strengthen their security posture against future attacks.
The Unit 42 mission is clear: protecting the digital world from cyberthreats. Operating 24/7 across the globe, our team is united by the purpose of stopping threat actors, hunting evolving threats and helping organizations prepare for and recover from even the most sophisticated attacks.
This report is organized to guide you through our key findings and actionable insights:
Emerging Threats and Trends: A look at what's coming, including the rise of disruption-driven extortion, AI-assisted attacks, cloud and software supply chain-based attacks, nation-state insider threats, and speed.
Threat Actors Succeed: Analysis of the most common effective tactics, techniques and procedures, from initial access to impact.
Recommendations for Defenders: Practical guidance for executives, CISOs and security teams to fortify their defenses, build resilience and stay ahead of the threat.
As you read, consider not just what's happening, but what's next and how your organization can prepare to meet the challenges of an increasingly complex threat environment.
Our proprietary AI system leverages the capabilities of machine learning, deep learning, and GenAI with high-fidelity data to train security models to accurately detect and prevent rapidly evolving threats, all in real time.
Analyze real network traffic inline and instantly stop known, unknown, and highly evasive threats to prevent patient zero.
Models continuously train on rich threat data from 70K+ active customers and AI-driven threats to identify advanced and neverbefore-seen threats.
Comprehensive and real-time protection from all types of threats, delivered consistently via a robust global infrastructure.
*Daily average for month of Jan. 2025
AI trained on shared threat data from 70K active customers creates the network effect of patient zero prevention everywhere.
AI That Thinks Ahead. Protection That Goes Beyond.
IT leaders must prioritize solutions that deliver real-time, AI-driven threat detection and response to safeguard digital assets and maintain operational resilience. To address these challenges, the proposed solution needs to emphasize leveraging Precision AI-driven technologies—including machine learning, deep learning, and generative AI—for real-time threat detection and response.
Adopting a robust, cloud-delivered, AI-enhanced security framework can support IT leaders in establishing a scalable, agile, and resilient security posture capable of defending against an ever-evolving threat landscape. This proactive approach surpasses the limitations of traditional reactive defenses, ensuring comprehensive protection in an era where the speed and complexity of cyberattacks continue to escalate. It delivers confidence by enabling proactive threat identification at every stage of the attack lifecycle—from initial access and lateral movement to data exfiltration— ensuring robust defense against sophisticated threats.
For more information, contact your local Palo Alto Networks representative to schedule a customized Security Lifecycle Review (SLR). Discover how our Cloud-Delivered Security Services (CDSS) can help prevent threats at every stage of the attack lifecycle—while delivering a 357% ROI over three years.
